How do I market to an older customer base online?
Prioritise clarity, legibility, obvious phone contact and credible proof, and avoid interfaces that require multiple steps before someone can simply get in touch.
Digital marketing for local trades across Devon, UK · from £99/month
Sidmouth, Devon
Sidmouth's market is defined by a Regency seafront, a well-established visitor economy and an affluent, largely older resident population. Buyers here research carefully and respond to evidence of quality rather than discounting, which favours businesses that present clear information, genuine reviews and real examples of their work. Seasonal peaks around the folk festival and the summer months make timing an important part of any campaign.

Sidmouth's market is defined by a Regency seafront, a well-established visitor economy and an affluent, largely older resident population. Buyers here research carefully and respond to evidence of quality rather than discounting, which favours businesses that present clear information, genuine reviews and real examples of their work. Seasonal peaks around the folk festival and the summer months make timing an important part of any campaign.
DigitalTiger works with trades and small businesses in Sidmouth and the surrounding area. Monthly care packages start at £99 a month and websites at £595.
Sidmouth's economy centres on tourism, hotels and hospitality, independent retail, care services and trades serving a substantial residential and second-home housing stock.
Websites built to be found, understood and acted on.
Earn visibility for the searches that produce customers.
Be the obvious choice when someone nearby searches.
The most valuable free listing your business owns.
Buy visibility where it pays, and stop where it does not.
Reviews are the deciding factor for most local buyers.
Prioritise clarity, legibility, obvious phone contact and credible proof, and avoid interfaces that require multiple steps before someone can simply get in touch.
Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.