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DigitalTiger — digital marketing for local trades in Exeter and Devon

Service

Search Engine Optimisation (SEO)

Earn visibility for the searches that produce customers.

SEO is the work of making your website the most useful, credible and technically accessible answer to the searches your customers make. At DigitalTiger that means fixing what stops search engines understanding your site, building content that answers real buying questions, and earning the signals that make Google confident recommending you.

SEO analyst reviewing keyword ranking and organic traffic growth charts on a monitor
Rankings that translate into calls and quote requests.

What is search engine optimisation (seo)?

SEO is the work of making your website the most useful, credible and technically accessible answer to the searches your customers make. At DigitalTiger that means fixing what stops search engines understanding your site, building content that answers real buying questions, and earning the signals that make Google confident recommending you.

Typical timeline: SEO is a compounding investment. Technical gains can appear within weeks; competitive commercial terms usually take several months of sustained work. Pricing: Included in Local Essentials (£149/month), Local Growth (£249/month) and Local Dominator (£399/month).

Problems this solves

  • Competitors consistently outrank you for the terms that matter.
  • You get traffic, but from searches that never convert.
  • Pages compete against each other for the same keyword.
  • You have no visibility into what is actually working.
  • A previous agency delivered reports but no commercial change.

What you get

  • Technical SEO audit and prioritised remediation plan
  • Keyword and intent research mapped to pages
  • Cannibalisation and duplication analysis
  • On-page optimisation: titles, headings, internal links, schema
  • Content strategy and production for topic clusters
  • Site architecture and internal linking improvements
  • Core Web Vitals and crawlability work
  • Google Search Console configuration and monitoring
  • Monthly reporting on visibility, traffic and enquiries

Outcomes we work towards

  • Visibility for commercially relevant, intent-rich searches
  • More qualified organic enquiries rather than raw traffic
  • A technically clean site that search engines can fully crawl
  • A content library that keeps compounding in value
  • Reporting tied to enquiries, not just rankings

Ideal for

  • Businesses whose customers start with a Google search
  • SMEs with an existing site that underperforms in organic search
  • Companies replacing an agency that delivered activity, not outcomes
  • Businesses expanding into new services or new Devon towns

Typical timeline

SEO is a compounding investment. Technical gains can appear within weeks; competitive commercial terms usually take several months of sustained work.

Pricing

Included in Local Essentials (£149/month), Local Growth (£249/month) and Local Dominator (£399/month).

See all packages and prices →
Discuss this service

Process

How we deliver search engine optimisation (seo)

  1. 01

    Audit

    Technical, content and competitive analysis to find what is actually holding you back.

  2. 02

    Strategy

    A prioritised roadmap based on commercial value, not vanity keywords.

  3. 03

    Foundations

    Fix crawling, indexation, speed, structure and duplication first.

  4. 04

    Content

    Build depth around each core service so you become the obvious answer.

  5. 05

    Authority

    Earn relevant citations, links and mentions from credible sources.

  6. 06

    Measure

    Track visibility against enquiries and reallocate effort accordingly.

Search Engine Optimisation (SEO) across Devon

We work with businesses in these towns and the surrounding areas.

Search Engine Optimisation (SEO) FAQs

How long does SEO take to work?

Technical fixes can change visibility within weeks, while competitive commercial rankings typically take several months of consistent content and authority work.

More detail

The realistic timeline depends on your starting position, how competitive your market is, and how quickly content and technical changes can be approved and published.

What is the difference between SEO and local SEO?

SEO covers your visibility in search generally; local SEO focuses specifically on searches with local intent and on Google Maps and Google Business Profile results.

Can you guarantee first-page rankings?

No. Nobody can guarantee rankings, because Google's results are not for sale. We commit to method, transparency and measurable reporting instead.

Do I need an SEO audit before starting?

Usually yes. An audit prevents spending months on content while a technical problem quietly suppresses the whole site.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.