Local SEO is the work of making your business visible in searches tied to a place — the map pack, 'near me' searches and town-level queries. It combines your Google Business Profile, your website's local relevance, consistent business information across the web, and genuine reviews.
Typical timeline: Profile and consistency work lands quickly; map ranking improvements usually build over several months. Pricing: Basic in Local Essentials (£149/month), active in Local Growth (£249/month), advanced in Local Dominator (£399/month).