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DigitalTiger — digital marketing for local trades in Exeter and Devon

Solution

My competitors outrank me.

Being outranked almost always comes down to three things: something technical is limiting how Google reads your site, your pages are thinner than the pages beating you, or your business has less demonstrated authority. The fix is to identify which gap is largest and close it first.

Marketers mapping a customer enquiry journey on a whiteboard
Start with the problem, then pick the right channel.

The short answer

Being outranked almost always comes down to three things: something technical is limiting how Google reads your site, your pages are thinner than the pages beating you, or your business has less demonstrated authority. The fix is to identify which gap is largest and close it first.

Symptoms you might recognise

  • Competitors appear above you for your main services.
  • Rankings dropped after a site change or migration.
  • Pages are indexed but never appear in results.
  • Your content is shorter and less specific than page-one results.

Short answer

Being outranked almost always comes down to three things: something technical is limiting how Google reads your site, your pages are thinner than the pages beating you, or your business has less demonstrated authority. The fix is to identify which gap is largest and close it first.

Approach

How we fix "My competitors outrank me."

  1. 01

    Remove technical barriers

    Crawling, indexation, duplication, speed and structure come first.

  2. 02

    Match search intent properly

    One page per intent, written to be the most complete answer available.

  3. 03

    Build topical depth

    Supporting content around each core service so the whole cluster gains authority.

  4. 04

    Earn credibility

    Genuine citations, reviews and evidence of real work.

Services involved

Depending on the diagnosis, some or all of these apply.

Questions people ask

Why did my rankings suddenly drop?

The common causes are a site change that broke URLs or indexation, a Google algorithm update, or a competitor substantially improving their content.

Can I outrank a national company locally?

Often yes. Local relevance, a well-managed Google Business Profile and genuinely local content compete well against generic national pages.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.

Request a proposalCall 07842 084168