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DigitalTiger — digital marketing for local trades in Exeter and Devon

Service

Link Building & Digital PR

Earn the citations that make Google confident in you.

Link building is the work of earning references from other credible websites. Done properly it is a by-product of being genuinely worth citing: useful content, real local involvement, and relationships with relevant organisations — not bought links.

SEO analyst reviewing keyword ranking and organic traffic growth charts on a monitor
Rankings that translate into calls and quote requests.

What is link building & digital pr?

Link building is the work of earning references from other credible websites. Done properly it is a by-product of being genuinely worth citing: useful content, real local involvement, and relationships with relevant organisations — not bought links.

Typical timeline: Ongoing; meaningful profile change typically takes months. Pricing: Quoted per campaign. Not included in the standard care packages — local trades usually get more from profile, reviews and service pages first.

Problems this solves

  • Competitors have far stronger link profiles.
  • Your content is good but nobody references it.
  • Previous link building looks spammy or risky.
  • You have no local citations at all.

What you get

  • Link profile audit and competitor gap analysis
  • Local citation building
  • Digital PR and outreach
  • Content designed to attract references
  • Disavow guidance where genuinely needed

Outcomes we work towards

  • A cleaner, more credible link profile
  • Relevant local and industry citations
  • Improved competitiveness for commercial terms

Ideal for

  • Businesses competing in established search markets
  • Companies with content worth citing
  • Businesses recovering from poor-quality historical links

Typical timeline

Ongoing; meaningful profile change typically takes months.

Pricing

Quoted per campaign. Not included in the standard care packages — local trades usually get more from profile, reviews and service pages first.

See all packages and prices →
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Process

How we deliver link building & digital pr

  1. 01

    Audit

    Understand your current profile and its risks.

  2. 02

    Gap

    Identify who links to competitors but not to you.

  3. 03

    Create

    Build assets worth referencing.

  4. 04

    Outreach

    Approach relevant, real organisations.

Link Building & Digital PR FAQs

Should I buy backlinks?

No. Paid link schemes breach Google's spam policies and put your existing visibility at risk. Earned and editorially given links are the durable option.

How many links do I need?

Relevance and credibility matter far more than volume; the useful benchmark is the profile of whoever currently outranks you.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.