How do I appear in the Google map pack?
Verify and fully complete your Google Business Profile, keep your business details identical across the web, earn genuine recent reviews, and support it with locally relevant website content.
Solution
My business doesn't show up locally.
Local visibility is decided by relevance, distance and prominence. You can influence two of the three: how clearly your business matches the search, and how prominent and credible your business appears through reviews, citations and local content.
The short answer
Local visibility is decided by relevance, distance and prominence. You can influence two of the three: how clearly your business matches the search, and how prominent and credible your business appears through reviews, citations and local content.
Symptoms you might recognise
- You do not appear in the map results for your own town.
- Your competitors show in towns you also serve.
- Your Google Business Profile gets views but few calls.
- Your business details are inconsistent across directories.
Short answer
Local visibility is decided by relevance, distance and prominence. You can influence two of the three: how clearly your business matches the search, and how prominent and credible your business appears through reviews, citations and local content.
Approach
How we fix "My business doesn't show up locally."
- 01
Fix the profile
Categories, services, service area, description, photos and verification.
- 02
Make details consistent
The same business name, phone and address everywhere it appears online.
- 03
Build genuine local relevance
Local pages with real substance rather than swapped town names.
- 04
Grow reviews
A compliant, repeatable request process built into your job workflow.
Services involved
Depending on the diagnosis, some or all of these apply.
Questions people ask
Does my address affect where I can rank?
Yes, strongly. Map results are heavily influenced by the searcher's proximity to your verified location.
Ready to talk about the work?
Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.