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DigitalTiger — digital marketing for local trades in Exeter and Devon

Service

Google Business Profile Optimisation

The most valuable free listing your business owns.

Google Business Profile optimisation is the work of setting up, completing, correcting and actively maintaining the listing that appears in Google Maps and local search. It is often the single biggest source of calls for a local business, and it rewards accuracy, activity and reviews.

Mobile phone showing local map pack search results for nearby businesses on a UK high street
Local search is where most nearby jobs are won.

What is google business profile optimisation?

Google Business Profile optimisation is the work of setting up, completing, correcting and actively maintaining the listing that appears in Google Maps and local search. It is often the single biggest source of calls for a local business, and it rewards accuracy, activity and reviews.

Typical timeline: Setup and correction is usually days; visibility gains build over weeks to months. Pricing: From £99/month in Google Essentials. One-off work: audit £99, setup £149, optimisation £199, suspension reinstatement from £249.

Problems this solves

  • Your profile exists but produces very few calls.
  • The wrong category or service area is set.
  • Duplicate listings are splitting your visibility.
  • Your profile has been suspended.
  • Competitors' profiles look far more active than yours.

What you get

  • Profile setup or claim and verification support
  • Category and attribute selection
  • Services and products population
  • Business description and business information
  • Photo strategy and upload guidance
  • Google Posts cadence
  • Review strategy and response templates
  • Duplicate identification and removal requests
  • Suspension diagnosis and reinstatement support
  • Insights reporting

Outcomes we work towards

  • A complete, accurate and active profile
  • More calls, messages and direction requests
  • Correct categories and service areas
  • A steady flow of genuine reviews

Ideal for

  • Any business that serves customers locally
  • Businesses that have never actively managed their profile
  • Companies dealing with duplicates or a suspension

Typical timeline

Setup and correction is usually days; visibility gains build over weeks to months.

Pricing

From £99/month in Google Essentials. One-off work: audit £99, setup £149, optimisation £199, suspension reinstatement from £249.

See all packages and prices →
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Process

How we deliver google business profile optimisation

  1. 01

    Assess

    Review the existing profile, duplicates and category choices.

  2. 02

    Correct

    Fix information, categories, service areas and verification issues.

  3. 03

    Complete

    Populate services, products, photos and descriptions properly.

  4. 04

    Activate

    Establish posting, review and response habits.

  5. 05

    Monitor

    Track calls, messages, directions and search terms.

Google Business Profile Optimisation across Devon

We work with businesses in these towns and the surrounding areas.

Google Business Profile Optimisation FAQs

Why was my Google Business Profile suspended?

Suspensions usually follow a guideline breach: an ineligible address, keyword stuffing in the business name, a virtual office, or a sudden edit that triggered review.

More detail

Reinstatement depends on correcting the underlying breach and supplying evidence of a legitimate business.

Do Google Posts help rankings?

Posts mainly help conversion and engagement rather than ranking directly, but an active profile tends to perform better overall.

How many photos should I add?

Enough to genuinely represent the business, updated regularly, rather than a one-off batch at setup.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.