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DigitalTiger — digital marketing for local trades in Exeter and Devon

Pricing

Marketing prices a one-van business can actually afford

Get found locally. Look professional. Get more calls, enquiries and quote requests. Monthly care starts at £99, trade websites at £595 — or £69 a month if you would rather spread it. Prices are published here so you do not have to sit through a sales meeting to find them out.

Clipboard showing tiered digital marketing price plans beside a calculator and laptop
Published, transparent pricing — no hidden retainers.

How much does DigitalTiger cost?

Monthly care packages are £99, £149, £249 and £399 a month. Websites are £595 for a five-page starter site, £895 for a lead-generating site and from £1,495 for a larger multi-service site — or from £69 a month over 24 months.

Social media management is £99–£249 a month and Google Ads management £149–£349 a month plus ad spend. All prices are in pounds sterling. DigitalTiger is a sole trader and is not VAT registered, so the prices shown are the total you pay — no VAT is added.

Monthly care packages

Four steps, so you can start small and move up

£99 → £149 → £249 → £399. Start where the budget is comfortable and upgrade when the work has paid for itself.

Google Essentials

Sole traders not ready for a full retainer

£99/month

Your Google Business Profile, reviews and website health looked after, so the free listing that most local customers actually click is working properly.

  • Google Business Profile monitoring
  • Basic Google Business Profile optimisation
  • Google review strategy and templates
  • Review monitoring and alerts
  • Business information consistency checks
  • Website uptime monitoring
  • Basic Search Console monitoring
  • Monthly Google visibility snapshot
Not included: Ongoing local SEO, Content writing, Link building, Social media.

Local Essentials

New and one-van businesses

£149/month

The "just get my Google sorted out" package. Profile, basic site SEO and monitoring handled every month, with a plain-English summary.

  • Everything in Google Essentials
  • Google Business Profile optimisation and maintenance
  • Basic on-page SEO maintenance
  • Basic local SEO foundations
  • Technical SEO monitoring and website health checks
  • Minor on-page changes each month
  • Foundation AEO / AI search setup
  • Foundation schema markup
  • Simple monthly performance summary
Not included: Monthly articles, Link building, Social media management, Competitor tracking.
Most popular

Local Growth

Established trades wanting steady growth

£249/month

Roughly £57 a week. Active local SEO, ongoing profile work, service-page optimisation and AI-search visibility — one extra job can cover several months.

  • Everything in Local Essentials
  • Active local SEO across your service areas
  • Ongoing Google Business Profile optimisation
  • Competitor tracking
  • Service-page optimisation and internal linking
  • Technical SEO fixes, not just monitoring
  • Local keyword rank tracking
  • AEO / AI search optimisation
  • Occasional new SEO content
  • Basic conversion optimisation
  • Quarterly strategy call
Not included: Monthly article programme, Social media management, Google Ads management.

Local Dominator

Multi-van and multi-engineer businesses

£399/month

For the roofer with several vans or the electrician actively hiring. Wider location and service targeting, monthly content and a monthly strategy call.

  • Everything in Local Growth
  • Advanced location and service targeting
  • Monthly new SEO content
  • Advanced Google Business Profile work
  • Advanced AEO / AI search optimisation
  • Advanced schema markup
  • Conversion rate optimisation
  • Case-study development
  • Competitor intelligence reporting
  • Monthly strategy call
Not included: Social media management, Google Ads management, Bespoke development.

Every package has defined monthly activities. Nothing is unlimited — you always know what is being done and what is not.

Compare

What is in each package

Comparison of DigitalTiger monthly care packages
What you getGoogle Essentials£99per monthLocal Essentials£149per monthLocal Growth£249per monthLocal Dominator£399per month
Best forNot ready for a retainerNew / one-man businessesEstablished tradesAmbitious local businesses
Website monitoring & careUptime onlyIncludedIncludedIncluded
Google Business ProfileBasicIncludedOngoingAdvanced
Local SEONot includedBasicIncludedAdvanced
On-page SEONot includedBasicIncludedAdvanced
Technical SEONot includedMonitoringIncludedIncluded
Google Search ConsoleBasicIncludedIncludedIncluded
Review strategyIncludedIncludedIncludedIncluded
Competitor monitoringNot includedNot includedIncludedIncluded
Content optimisationNot includedNot includedIncludedIncluded
New SEO contentNot includedNot includedOccasionalMonthly
Location targetingNot includedBasicIncludedAdvanced
AEO / AI searchNot includedFoundationIncludedAdvanced
Schema markupNot includedFoundationIncludedAdvanced
Conversion optimisationNot includedNot includedBasicIncluded
Monthly reportingSnapshotSimpleIncludedIncluded
Strategy callNot includedNot includedQuarterlyMonthly

Websites

Trade websites built to bring in quote requests

Built on a trade-specific framework, so you get a professional site without paying for an agency to reinvent it.

Trade Starter Website

The new sole trader who needs to look legitimate

£595

  • Up to 5 pages
  • Mobile optimised
  • Click-to-call throughout
  • Contact and quote form
  • Services section
  • Reviews section
  • Basic local SEO
  • Google-friendly structure
  • Analytics and Search Console setup
  • Basic schema markup
Most popular

Local Lead Website

Trades that want the website to actually generate quote requests

£895

  • 7–10 pages
  • Professionally written copy
  • Individual service pages
  • Local SEO and keyword research
  • Google Business Profile integration
  • Review integration
  • Technical SEO
  • Schema markup
  • AEO foundation for AI search
  • Conversion-focused quote forms
  • Analytics and Search Console
  • Core Web Vitals optimisation

Trade Authority Website

Established trades covering multiple services and towns

From £1,495

  • Larger site architecture
  • Multiple service pages
  • Multiple area pages
  • Case studies and project gallery
  • Stronger SEO architecture
  • AEO and advanced schema
  • Conversion tracking
  • Review architecture
  • Content and resource section
  • Stronger local SEO

Websites, monthly

Or spread the website over 24 months

No large bill up front. Each plan runs on a 24-month agreement; at the end of the term the site stays live on a continuing care plan.

Trade Website

£69/month

A professional trade website with no big bill up front. 24-month agreement.

  • Trade-framework website build
  • Hosting and SSL
  • Website care and updates
  • Click-to-call and quote forms

Trade Website + Google

£99/month

The website plus your Google Business Profile and basic local visibility. 24-month agreement.

  • Everything in Trade Website
  • Google Business Profile setup and monitoring
  • Basic local visibility work
  • Monthly visibility snapshot

Trade Website + Growth

£199/month

The website plus profile, reviews and ongoing local SEO. 24-month agreement.

  • Everything in Website + Google
  • Review generation strategy
  • Ongoing local SEO
  • Monthly reporting

One-off Google Business Profile work

Not ready for a monthly plan?

Fixed-price jobs that sort a specific problem, with no ongoing commitment.

  • GBP Audit + Competitor Analysis

    £99

    Where your profile stands against the local competition, and what to fix first.

  • Google Business Profile Setup

    £149

    Created, verified and configured correctly from the start.

  • Google Business Profile Optimisation

    £199

    Categories, services, areas, photos, description and posts, done properly.

  • GBP Suspension / Reinstatement

    From £249

    Diagnosis and reinstatement appeal for a suspended profile.

  • Review Generation Setup

    £99

    Review link, request templates and a simple process your team will actually use.

Add-ons

Social media and Google Ads, priced separately

A roofer needs Google, a good profile, reviews and a website that gets calls. Social and paid ads are useful — but they should not inflate the price of the essentials.

Social media management

  • Social Lite

    £99/mo

    8 posts a month, written and scheduled for you.

  • Social Active

    £149/mo

    12 posts a month with light content management.

  • Social Pro

    £249/mo

    20 posts a month plus greater content management.

Google Ads management

  • Google Ads Lite

    £149/mo + ad spend

    Single-service local campaign management.

  • Google Ads Growth

    £249/mo + ad spend

    Multiple services or areas, ongoing optimisation.

  • Google Ads Pro

    £349/mo + ad spend

    Larger accounts, call tracking and conversion work.

One-off account setup: £199–£299 depending on the number of services and areas. Management fees are separate from your Google Ads media spend.

The small print, up front

  • VAT. DigitalTiger is a sole trader and is not VAT registered, so the prices shown are the total you pay — no VAT is added.
  • Term. The monthly care packages run on a month-to-month rolling contract with no minimum term. Monthly website plans run on a 24-month agreement.
  • Scope. Every package has defined monthly activities. Nothing is unlimited — you always know what is being done and what is not.

Reviews

What clients say about the value

Pricing questions

How much does SEO cost for a tradesman in Exeter?

DigitalTiger monthly care packages start at £99 a month for Google Business Profile, reviews and website health, £149 for basic local SEO, £249 for active local SEO and £399 for multi-service, multi-area work.

Which package should a one-man business start with?

Most sole traders start at £99 or £149 and move up once the work is paying for itself. The ladder is deliberately £99 → £149 → £249 → £399 so you never have to make a big jump.

How much does a website for a trade business cost?

£595 for a five-page starter site, £895 for a lead-generating site with individual service pages, and from £1,495 for a larger multi-service, multi-area site. You can also spread a website over 24 months from £69 a month.

Is anything unlimited?

No. Every package lists defined monthly activities. That is how the prices stay this low without the work quietly getting thinner each month.

Can I cancel or change package?

You can move up or down a package as your business changes. The care packages run month to month on a rolling contract with no minimum term, so you can change or cancel with a month's notice.

Is social media or Google Ads included?

No — they are separate, so the core package stays affordable. Social media runs £99–£249 a month and Google Ads management £149–£349 a month plus your ad spend.

Not sure which package fits?

Tell us your trade and the towns you cover. We will tell you which package makes sense — including if that is the £99 one.