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DigitalTiger — digital marketing for local trades in Exeter and Devon

Service

AI & Marketing Automation

Answer, qualify and follow up without adding headcount.

AI and marketing automation covers the systems that capture an enquiry, answer common questions, qualify the lead and follow up automatically — so that fewer opportunities are lost between someone showing interest and someone in your business responding.

Laptop screen showing an AI assistant answering a search question in a chat interface
Answer engine optimisation for AI-generated search results.

What is ai & marketing automation?

AI and marketing automation covers the systems that capture an enquiry, answer common questions, qualify the lead and follow up automatically — so that fewer opportunities are lost between someone showing interest and someone in your business responding.

Typical timeline: Typical implementations run over a few weeks depending on integrations. Pricing: Quoted per workflow after a short scoping call — most trades start with quote follow-up and review requests. Ask for a fixed price on /pricing.

Problems this solves

  • Enquiries arrive out of hours and go cold.
  • You answer the same questions repeatedly.
  • Leads are not followed up consistently.
  • Enquiries live in an inbox rather than a system.
  • You cannot tell which leads are worth your time.

What you get

  • Enquiry journey mapping
  • AI chatbot configuration trained on your services
  • Lead qualification logic
  • Automated follow-up sequences
  • CRM integration where in place
  • Handover rules to a human
  • Performance reporting

Outcomes we work towards

  • Faster first response to new enquiries
  • Common questions answered instantly
  • Better-qualified leads reaching your team
  • Consistent follow-up without manual chasing

Ideal for

  • Busy owner-managed businesses
  • Companies with high enquiry volume and limited admin capacity
  • Businesses where response speed decides who wins the job

Typical timeline

Typical implementations run over a few weeks depending on integrations.

Pricing

Quoted per workflow after a short scoping call — most trades start with quote follow-up and review requests. Ask for a fixed price on /pricing.

See all packages and prices →
Discuss this service

Process

How we deliver ai & marketing automation

  1. 01

    Map

    Document how enquiries currently arrive and where they are lost.

  2. 02

    Design

    Decide what automation should handle and what must stay human.

  3. 03

    Build

    Configure the assistant, routing and follow-up.

  4. 04

    Test

    Run real scenarios before it faces customers.

  5. 05

    Refine

    Review transcripts and improve answers continually.

AI & Marketing Automation across Devon

We work with businesses in these towns and the surrounding areas.

AI & Marketing Automation FAQs

Will an AI chatbot annoy my customers?

Only if it blocks access to a person. Done properly it answers instantly, then hands over cleanly to a human when the question needs one.

Does automation replace my team?

No. It removes repetitive first-response work so your team spends time on qualified opportunities.

Which CRMs can you integrate with?

We connect the tools most small trades already use — email, Google Business Profile, review requests, calendar bookings and simple CRM or spreadsheet pipelines. If you already run job-management software, we work with what you have rather than replacing it.

Where to go next

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.

Request a proposalCall 07842 084168