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DigitalTiger — digital marketing for local trades in Exeter and Devon

Solution

AI answers recommend my competitors, not me.

Buyers increasingly get an answer before they get a list of links. If your facts are not extractable, consistent and corroborated, the answer engine cites someone else. Being found in AI search depends on answer-first content, machine-readable business data, demonstrable expertise and mentions elsewhere on the web.

Marketers mapping a customer enquiry journey on a whiteboard
Start with the problem, then pick the right channel.

The short answer

Buyers increasingly get an answer before they get a list of links. If your facts are not extractable, consistent and corroborated, the answer engine cites someone else. Being found in AI search depends on answer-first content, machine-readable business data, demonstrable expertise and mentions elsewhere on the web.

Symptoms you might recognise

  • Impressions are steady but clicks are falling.
  • Asking ChatGPT or Perplexity about your sector returns competitors.
  • AI Overviews answer your key questions without citing you.
  • Your business details differ across your site, profiles and directories.
  • Pages read as marketing copy with no directly quotable answer.

Short answer

Buyers increasingly get an answer before they get a list of links. If your facts are not extractable, consistent and corroborated, the answer engine cites someone else. Being found in AI search depends on answer-first content, machine-readable business data, demonstrable expertise and mentions elsewhere on the web.

Approach

How we fix "AI answers recommend my competitors, not me."

  1. 01

    Find out what AI says now

    We run a fixed set of buyer questions across the major assistants and record who gets cited.

  2. 02

    Make answers extractable

    Key pages are restructured so the direct answer sits in the first lines, with evidence beneath.

  3. 03

    Make facts machine-readable

    Schema markup and consistent business data across every profile that describes you.

  4. 04

    Prove the expertise

    Named authors, credentials, original data and sourced claims give engines a reason to trust you.

  5. 05

    Re-measure on a schedule

    The same prompt set is re-run so citations and mentions are tracked, not assumed.

Questions people ask

How do I get my business mentioned by ChatGPT?

Publish clear, answer-first pages about what you do and where, mark those facts up in structured data, keep your details identical across profiles and directories, and earn mentions on sites the models already trust. No one can guarantee a mention.

Is AI search actually sending traffic yet?

Volumes are still small relative to classic search for most local businesses, but referrals are growing and the influence on buyer decisions happens before any click. We report the AI-referral figures your own analytics shows rather than quoting industry averages.

Do I need a separate website for AI search?

No. The same site serves both; it needs clearer structure, accurate markup and evidence of expertise.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.