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DigitalTiger — digital marketing for local trades in Exeter and Devon

Solution

My website isn't generating enquiries.

Websites usually fail to generate enquiries for one of three reasons: too few of the right people see them, the page does not answer the question the visitor arrived with, or nothing makes the next step obvious. Fixing lead generation starts with identifying which of the three applies to you.

Marketers mapping a customer enquiry journey on a whiteboard
Start with the problem, then pick the right channel.

The short answer

Websites usually fail to generate enquiries for one of three reasons: too few of the right people see them, the page does not answer the question the visitor arrived with, or nothing makes the next step obvious. Fixing lead generation starts with identifying which of the three applies to you.

Symptoms you might recognise

  • Analytics shows traffic, but the contact form is rarely used.
  • The phone rings less than it used to.
  • Visitors land on the homepage and leave within seconds.
  • You rank for your business name and nothing else.
  • Enquiries arrive but are the wrong type of work.

Short answer

Websites usually fail to generate enquiries for one of three reasons: too few of the right people see them, the page does not answer the question the visitor arrived with, or nothing makes the next step obvious. Fixing lead generation starts with identifying which of the three applies to you.

Approach

How we fix "My website isn't generating enquiries."

  1. 01

    Diagnose the bottleneck

    We separate a visibility problem from a relevance problem from a conversion problem before recommending spend.

  2. 02

    Fix the conversion path

    Clear next steps, credible evidence and forms that actually get completed on a phone.

  3. 03

    Increase qualified visibility

    SEO, local visibility or paid search — whichever produces the right enquiries fastest for your market.

  4. 04

    Measure enquiries, not clicks

    Conversion tracking so every channel is judged on enquiries produced.

Services involved

Depending on the diagnosis, some or all of these apply.

Questions people ask

Why does my website get traffic but no enquiries?

Usually because the traffic is not from people ready to buy, or the page does not answer their question and make the next step obvious. Both are diagnosable from search terms and on-page behaviour.

What is a reasonable conversion rate for a service website?

It varies enormously by industry and traffic quality, so the useful benchmark is your own trend over time rather than a published average.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.

Request a proposalCall 07842 084168