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DigitalTiger — digital marketing for local trades in Exeter and Devon

Solution

I need a new website.

A new website is worth doing when the current one limits you commercially — it is slow, hard to update, invisible in search, or does not convert. The risk to manage is losing the search visibility you already have, which is why redirects and content mapping come before design.

Marketers mapping a customer enquiry journey on a whiteboard
Start with the problem, then pick the right channel.

The short answer

A new website is worth doing when the current one limits you commercially — it is slow, hard to update, invisible in search, or does not convert. The risk to manage is losing the search visibility you already have, which is why redirects and content mapping come before design.

Symptoms you might recognise

  • The site is slow, especially on mobile.
  • You cannot make simple changes yourself.
  • The structure no longer matches what you sell.
  • It does not reflect the quality of your work.
  • There is no clear path to an enquiry.

Short answer

A new website is worth doing when the current one limits you commercially — it is slow, hard to update, invisible in search, or does not convert. The risk to manage is losing the search visibility you already have, which is why redirects and content mapping come before design.

Approach

How we fix "I need a new website."

  1. 01

    Protect what works

    Inventory the existing URLs and traffic before anything is deleted.

  2. 02

    Plan structure first

    Pages and URLs mapped to what customers search and need to decide.

  3. 03

    Design mobile-first

    Because most local searches happen on a phone.

  4. 04

    Build for speed and access

    Server-rendered content, WCAG 2.2 AA, and no unnecessary scripts.

Questions people ask

Will I lose my rankings with a new website?

Not if every existing URL is mapped and 301-redirected to its closest equivalent and the content that earns traffic is preserved.

How long does a new website take?

Most small trade websites go live within two to four weeks. The largest variable is usually how quickly content, photos and approvals come back from you.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.