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DigitalTiger — digital marketing for local trades in Exeter and Devon

Service

Google Ads & PPC

Buy visibility where it pays, and stop where it does not.

Google Ads and pay-per-click management is the disciplined buying of search visibility: choosing the searches worth paying for, writing ads that qualify the click, sending traffic to a page built to convert, and cutting spend that does not produce enquiries.

Paid search advertising campaign dashboard showing cost per lead and conversion performance
Paid search managed to cost per enquiry, not clicks.

What is google ads & ppc?

Google Ads and pay-per-click management is the disciplined buying of search visibility: choosing the searches worth paying for, writing ads that qualify the click, sending traffic to a page built to convert, and cutting spend that does not produce enquiries.

Typical timeline: Campaigns can launch quickly; meaningful optimisation needs several weeks of conversion data. Pricing: Google Ads Lite £149/month, Growth £249/month, Pro £349/month, plus one-off setup £199–£299. Management fees are separate from your Google Ads media spend.

Problems this solves

  • You spend on ads without knowing what they produce.
  • Clicks arrive but enquiries do not.
  • Your budget is consumed by irrelevant search terms.
  • Conversion tracking was never set up correctly.
  • Ads send traffic to a generic homepage.

What you get

  • Account audit or fresh build
  • Keyword, match type and negative keyword strategy
  • Ad copy and asset creation
  • Conversion tracking configuration
  • Landing page recommendations or build
  • Remarketing setup where appropriate
  • Ongoing optimisation and search term review
  • Transparent reporting on cost per enquiry

Outcomes we work towards

  • Spend concentrated on searches that convert
  • Accurate tracking of calls and form submissions
  • Lower wasted spend on irrelevant queries
  • Landing pages matched to the ad promise

Ideal for

  • Businesses needing enquiries sooner than SEO can deliver
  • Companies with a clear, valuable service to sell
  • Businesses testing a new service or new area

Typical timeline

Campaigns can launch quickly; meaningful optimisation needs several weeks of conversion data.

Pricing

Google Ads Lite £149/month, Growth £249/month, Pro £349/month, plus one-off setup £199–£299. Management fees are separate from your Google Ads media spend.

See all packages and prices →
Discuss this service

Process

How we deliver google ads & ppc

  1. 01

    Define

    Agree what a valuable enquiry is and what it can cost.

  2. 02

    Track

    Set up conversion tracking before spending money.

  3. 03

    Build

    Structure campaigns tightly around intent.

  4. 04

    Land

    Match landing pages to what the ad promised.

  5. 05

    Optimise

    Cut waste weekly and reinvest in what converts.

Google Ads & PPC across Devon

We work with businesses in these towns and the surrounding areas.

Google Ads & PPC FAQs

How much should I spend on Google Ads?

Enough to gather meaningful conversion data in your market — usually driven by your cost per click and how many enquiries you need each month.

More detail

In low-competition local markets that figure is modest; in competitive commercial categories it is considerably higher.

Should I do SEO or Google Ads?

Ads buy immediate visibility and predictable volume; SEO compounds and lowers long-term cost per enquiry. Most growing businesses benefit from both.

Do you run Meta or other ad platforms?

Google Ads — including Search and Local Services — plus Facebook and Instagram ads. For most local trades, Google Search is where the ready-to-buy demand is, so that is usually where we start.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.