Does schema markup improve rankings?
Not directly. It makes content eligible for rich results and helps engines understand your business accurately, which affects how and where you are shown — including in AI answers.
Service
Structured Data & Schema Markup
Make your business facts machine-readable.
Structured data is standardised markup, usually Schema.org JSON-LD, that states your business facts in a format machines read without interpretation: who you are, where you operate, what you sell, who wrote a page and what questions it answers. It is the plumbing behind rich results in search and a significant part of how answer engines decide what is true about your business.
What is structured data & schema markup?
Structured data is standardised markup, usually Schema.org JSON-LD, that states your business facts in a format machines read without interpretation: who you are, where you operate, what you sell, who wrote a page and what questions it answers. It is the plumbing behind rich results in search and a significant part of how answer engines decide what is true about your business.
Typical timeline: Typically a short, defined engagement, with monitoring thereafter. Pricing: Foundation in Local Essentials (£149/month), included in Local Growth (£249/month), advanced in Local Dominator (£399/month). Included in every website build.
Problems this solves
- Search Console reports structured data errors you do not understand.
- Competitors show ratings, FAQs and rich results and you do not.
- A plugin added incomplete or duplicated markup years ago.
- Your business facts are inconsistent between pages.
- Answer engines describe your business inaccurately.
What you get
- Audit of existing markup, duplication and validation errors
- Entity model for the organisation, its people, services and locations
- JSON-LD implementation per template: Organization, LocalBusiness, Service, FAQPage, Article, Person, BreadcrumbList
- sameAs profile linking across directories and social platforms
- Validation with Rich Results Test and Schema.org validator
- Search Console enhancement monitoring and fixes
- Documentation so future pages inherit correct markup
Outcomes we work towards
- Valid, non-duplicated markup across every page template
- Eligibility for the rich results your content type supports
- Consistent entity facts feeding search and AI answers
- Errors and warnings resolved in Search Console
Ideal for
- Local businesses wanting accurate map and profile understanding
- Service businesses with multiple services and locations
- Sites publishing guides, FAQs and articles
Typical timeline
Typically a short, defined engagement, with monitoring thereafter.
Pricing
Foundation in Local Essentials (£149/month), included in Local Growth (£249/month), advanced in Local Dominator (£399/month). Included in every website build.
See all packages and prices →Process
How we deliver structured data & schema markup
- 01
Audit
Find what exists, what is invalid and what is duplicated.
- 02
Model
Define the entities and relationships the markup must express.
- 03
Implement
Clean JSON-LD applied at template level, not page by page.
- 04
Validate
Test every template and clear Search Console warnings.
- 05
Monitor
Recheck after site changes so markup does not silently break.
Structured Data & Schema Markup across Devon
Each town has its own page with local detail — pick the one nearest you.
- Structured Data in Exeter
- Structured Data in Plymouth
- Structured Data in Torquay
- Structured Data in Paignton
- Structured Data in Exmouth
- Structured Data in Barnstaple
- Structured Data in Newton Abbot
- Structured Data in Tiverton
- Structured Data in Brixham
- Structured Data in Bideford
- Structured Data in Teignmouth
- Structured Data in Sidmouth
- Structured Data in Dawlish
- Structured Data in Tavistock
- Structured Data in Honiton
Searching on a phone? Structured Data near me
Structured Data & Schema Markup FAQs
Which schema types does a local service business need?
At minimum Organization or LocalBusiness, Service for each offering, BreadcrumbList for navigation, and FAQPage where genuine questions and answers appear on the page.
Can I mark up reviews I have collected myself?
Only where the reviews are genuinely displayed on the page and comply with Google's review snippet policies. Self-serving markup risks a manual action.
Where to go next
- Service
Answer Engine Optimisation (AEO)
Be the answer AI assistants and search engines give.
- Service
Search Engine Optimisation (SEO)
Earn visibility for the searches that produce customers.
- Service
Local SEO
Be the obvious choice when someone nearby searches.
- Service
Website Design & Development
Websites built to be found, understood and acted on.
- Solution
AI answers recommend my competitors, not me.
Get Found in AI Search
- Solution
My business doesn't show up locally.
Improve Local Visibility
- Guide
SEO audit checklist for small businesses
A useful SEO audit checks six things in order: whether pages can be crawled and indexed, whether the site is technically healthy, whether content matches search intent, whether internal linking supports key pages, whether local signals are consistent, and whether anything is measured properly.
Ready to talk about the work?
Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.