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DigitalTiger — digital marketing for local trades in Exeter and Devon

Local search · Devon

Structured Data & Schema Markup near me

Make your business facts machine-readable.

DigitalTiger is run from Exeter and covers 15 Devon towns, so "near me" usually means us if you are anywhere in the county.

Structured data schema markup code on screen beside a rich search result preview
Schema markup that makes your site machine-readable.

"Structured Data & Schema Markup near me" — the short answer

If you are searching for "structured data & schema markup near me" in Devon, DigitalTiger is based in Exeter and covers 15 Devon towns. Make your business facts machine-readable. Monthly care packages start at £99 a month and websites at £595.

How Google decides what is "near me"

"Near me" is not a keyword you optimise for directly. Google strips the phrase and answers it with the searcher's device location, ranking businesses on relevance, distance and prominence. That means the same search shows different results in Exeter, Barnstaple and Plymouth — and that showing up is a matter of local signals, not clever wording on a page.

  • A claimed, complete and correctly categorised Google Business Profile
  • Accurate service areas covering the towns you genuinely work in
  • Identical business name, address and phone number everywhere online
  • A steady flow of recent, genuine reviews
  • A website with real pages for each service and each town you serve
  • Structured data telling search engines what you do and where

What structured data & schema markup does about it

Structured data is standardised markup, usually Schema.org JSON-LD, that states your business facts in a format machines read without interpretation: who you are, where you operate, what you sell, who wrote a page and what questions it answers. It is the plumbing behind rich results in search and a significant part of how answer engines decide what is true about your business.

  • Audit of existing markup, duplication and validation errors
  • Entity model for the organisation, its people, services and locations
  • JSON-LD implementation per template: Organization, LocalBusiness, Service, FAQPage, Article, Person, BreadcrumbList
  • sameAs profile linking across directories and social platforms
  • Validation with Rich Results Test and Schema.org validator
  • Search Console enhancement monitoring and fixes
  • Documentation so future pages inherit correct markup

Pricing

Foundation in Local Essentials (£149/month), included in Local Growth (£249/month), advanced in Local Dominator (£399/month). Included in every website build.

See all packages and prices →

Typical timeline

Typically a short, defined engagement, with monitoring thereafter.

Get a straight answer

Structured Data & Schema Markup near me — FAQs

What does "structured data & schema markup near me" actually return?

Google answers 'near me' searches using your device location, not the words themselves. It ranks businesses by relevance, distance from the searcher and prominence — which is why a verified Google Business Profile, consistent address details and recent reviews decide who appears.

More detail

Because distance is a live ranking factor, the same search returns different businesses in different parts of Devon. That is why we build town-level pages and service-area settings rather than relying on one generic page.

How do I get my own business found for "structured data & schema markup near me"?

Claim and complete your Google Business Profile, set the service areas you genuinely cover, keep your name, address and phone number identical everywhere, collect reviews steadily, and give each service and town a real page on your website.

Does schema markup improve rankings?

Not directly. It makes content eligible for rich results and helps engines understand your business accurately, which affects how and where you are shown — including in AI answers.

Which schema types does a local service business need?

At minimum Organization or LocalBusiness, Service for each offering, BreadcrumbList for navigation, and FAQPage where genuine questions and answers appear on the page.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.