What does "google business profile optimisation near me" actually return?
Google answers 'near me' searches using your device location, not the words themselves. It ranks businesses by relevance, distance from the searcher and prominence — which is why a verified Google Business Profile, consistent address details and recent reviews decide who appears.
More detail
Because distance is a live ranking factor, the same search returns different businesses in different parts of Devon. That is why we build town-level pages and service-area settings rather than relying on one generic page.

