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DigitalTiger — digital marketing for local trades in Exeter and Devon

Service

Email Marketing

The audience you own, not the one you rent.

Email marketing is the use of your own contact list to stay useful and present between purchases — nurturing enquiries that were not ready, reactivating past customers and prompting repeat work, in line with UK data protection rules.

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What is email marketing?

Email marketing is the use of your own contact list to stay useful and present between purchases — nurturing enquiries that were not ready, reactivating past customers and prompting repeat work, in line with UK data protection rules.

Typical timeline: Setup within weeks, then ongoing. Pricing: Quoted per campaign programme. Most trades add this after the Google and website essentials are working.

Problems this solves

  • You have a customer list you never use.
  • Enquiries who were not ready are never contacted again.
  • Emails are sent occasionally with no plan.
  • You are unsure what is permitted under UK rules.

What you get

  • List audit and consent review
  • Platform setup and templates
  • Automated welcome and nurture sequences
  • Campaign planning and copy
  • Deliverability basics
  • Performance reporting

Outcomes we work towards

  • Enquiries nurtured rather than lost
  • Repeat work from existing customers
  • A compliant, permission-based list

Ideal for

  • Businesses with repeat or seasonal custom
  • Companies with long consideration periods
  • Businesses with an unused customer database

Typical timeline

Setup within weeks, then ongoing.

Pricing

Quoted per campaign programme. Most trades add this after the Google and website essentials are working.

See all packages and prices →
Discuss this service

Process

How we deliver email marketing

  1. 01

    Audit

    Review the list, consent basis and platform.

  2. 02

    Automate

    Set up the sequences that run without you.

  3. 03

    Campaign

    Plan regular, genuinely useful sends.

  4. 04

    Measure

    Track opens, clicks and resulting enquiries.

Email Marketing FAQs

Can I email my existing customers without consent?

In the UK there is a limited 'soft opt-in' for existing customers about similar products or services, provided they were given the chance to opt out. Take your own compliance advice before relying on it.

How often should I email my list?

Often enough to be remembered, rarely enough to stay welcome — for most local businesses, monthly is a sensible starting point.

Ready to talk about the work?

Tell us what you need and we will come back with a straight answer on whether we can help, what it would involve and what it would cost.